[15] Bmw Inventory Becomes Today News

Meanwhile, dealers are pleased that BMW committed to a 12-month lease pull-ahead program to get off-lease vehicles trickling back to dealerships ahead of the hectic spring selling time, said Tim Kraemer, general manager of BMW of Minnetonka in Minnesota. Kraemer is chairman of the BMW National Dealer Forum.

Sonic Automotive Group’s Jeff Dyke likes BMW’s lease pull-ahead program. BMW and Honda make up about 40 percent of Sonic’s profits, so having the correct management of off-lease vehicles is crucial to the auto retailer.

“[The lease pull ahead] will work, but if it doesn’t, we can also handle it with our inventory management system,” said Dyke, Sonic’s executive vice president of operations.

Willisch said BMW is also looking at “different channels for remarketing” off-lease vehicles.


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